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Communications Manager

Tampa, FL, USA Req #125
Tuesday, June 9, 2020
Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida’s exclusive territory covers over 18 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando and Tampa. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2017, Coke Florida generated over $1.2 billion in revenue and the company currently has approximately 4,800 employees. 

As one of the first US greenfield independent Coca-Cola bottlers in nearly sixty years, Coke Florida is at an exciting stage in its transformational journey to become a leading-edge beverage company, the best bottler in the Coca-Cola System, and one of the best companies to work for in Florida.

The Communications Manager is responsible for developing and executing communication strategies that facilitate the preparation and delivery of engaging communications.

Role Responsibilities   

·       Develop and execute strategies and messages to support effective, timely and accurate communications to internal and external stakeholders

·       Accountable for managing internal communication vehicles

·       Responsible for Intranet and website content: updating and tracking

·       Social Media messaging, reporting and tracking in partnership with Leadership and Marketing

·       Responsible for measuring communication program effectiveness and developing specific strategies and initiatives to improve outcomes

·       Ability and enthusiasm to write features for a wide range of materials

·       Editing and copywriting for all internal and external communications

·       Act as a trusted advisor to the leadership team on communication subjects

·       Assist other departments with communication needs and communication planning; Play a lead role in Crisis Communications (IMCR)

·       Partner with PAC to deliver effective external messaging    
·       Actively engage in the activities to build and maintain a positive visual identity for Coke Florida

·       Strategically plan internal communications including crafting and obtaining approvals  

·       Liaison with Marketing on promoting opportunities for Coke Florida

Role Requirements
·      Excellent written and verbal communication and project management skills

·       Experience in corporate communications for a mid-to large size competitive business

·       Experience with developing/planning a social media strategy

·       Expertise in multiple social media platforms; articulate trends and make recommendations relating to all social platforms ensuring maximum effectiveness

·       Ability to measure the success of campaigns with specialized analytical skills related to the job 

·       Strong external media relationships or experience

·       Ability to multitask and work in a fast-paced environment

·       Must be self-directed and demonstrate the ability to educate and influence others

·       Proficient in Microsoft Office products, Word, Outlook, PowerPoint and Excel

·       Proofing skills

·       Experience in creating, producing, and editing video, a plus

·       Minimum of 6-8 years of experience in a communications/media relations capacity

·       Bachelor’s degree in journalism, Public Relations, English or related field

·       Ability to build and manage relationships with the media and key external stakeholders

·       Fluent reading and speaking Spanish highly preferred

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Other details

  • Job Family Technology/Transformation
  • Job Function Communications
  • Pay Type Salary
  • Required Education Bachelor’s Degree
  • Tampa, FL, USA