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Brand & PR Specialist

1800 Duke St, Alexandria, VA 22314, USA Req #7
Friday, July 17, 2020
At SHRM, we are committed to making work, workers and workplaces better through insights-driven policy solutions, learning and development, thought leadership and research. We are shaping the ways employers and employees thrive together. SHRM is empowering our more than 300,000+ members, including HR professionals, business executives, and people managers, to lead as strategic business partners and effective stewards of workplace culture, business productivity, and employee engagement.
The Specialist, Brand and Public Relations is a core member of the SHRM Brand and Communication team with responsibilities to support national TV commercials, brand activations, PR campaigns and earned media to amplify SHRM’s thought leadership and reputation. This is a unique hybrid role spanning across the strategic communications function to promote the brand through messaging, creative storytelling and public relations with a demonstrated understanding of SHRM’s audience and strategic vision.  

The Specialist, Brand and PR partners on strategic planning and executes tactics driving the overall brand strategy from brand activations, to messaging, to project management.  Activities may include but not limited to integrated marketing programs, commercial programs, SHRM events, communications/brand campaigns and executive visibility. 

Position Requirements
  • Contribute to the development of creative, proactive strategies to communicate SHRM’s role as the expert on all things work.
  • Understand content marketing and ensure that all branded campaign materials are repackaged for each key audience of SHRM to drive value to that audience. 
  • Work collaboratively on tactical implementation that supports the larger brand strategy. 
  • Create a wide variety of communications and execute deliverables including but not limited to logos, branded assets, branded event support, digital project support and integrated marketing campaigns.
  • Establish and maintain ongoing productive relationships with members of our events team to lead the execution of tradeshow booths and other SHRM representation at third party events. 
  • Contribute to the development of messaging and talking points and assist in the preparation of SHRM staff and executives.
  • Analyze brand trends and analytics and make recommendations to stakeholders.
  • Monitor partner with teams to monitor campaign performance through digital insights. 
  • Anticipate need for and prepare press releases and multimedia communications.
  • Conceptualize, develop and promote articles and other content for placement in earned (media) and owned channels.
  • Edit and distribute twice-weekly news summary for staff.
  • Work closely with the SHRM membership team to ensure all brand assets and campaigns are communicated to our members. This includes webinars, digital amplification, and news summaries within the Volunteer Leader Newsletter. 
  • Promote SHRM’s conferences and specialty events. Travel to SHRM events to support the SHRM brand. 
  • Lead in planning, design and asset creation of the SHRM both at SHRM owned events. 
  • Other duties as assigned. 
Position Qualifications

Must Haves: 

  • Bachelor's degree in a related field.
  • Three years’ experience in a communications role.
  • Required approach to day-to-day work: Flexibility & Agility; Smart & Curiousness; and Collaborative Openness.  
  • Strong writing and oral communications skills required. 
  • Ability to develop productive relationships with the media required.
  • Able to appropriately and positively represent SHRM to external constituents.
  • Exemplary organizational skills and judgment in project management. 
  • Ability to balance multiple priorities with attention to detail and adhere to deadlines.
  • Fully computer literate, including proficiency with Microsoft Suite.

Let us know if you have:

  • Master's Degree
  • Experience with news-clip database and PR software. 

Physical Requirements
  • Regularly required to sit; talk and hear, use hands to type, file, handle or feel. The employee is frequently required to reach with hands and arms. Occasionally required to stand; walk and stoop, kneel, crouch, or crawl. Visual acuity to use a keyboard, prepare and analyze data and figures; transcribing, viewing a computer terminal; extensive reading.
  • May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand, walk, lift, carry and move light to medium weight. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and learn technical information.
  • Light lifting is required. Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force to constantly move objects.
Work Environment
  • Work is regularly performed in a professional office environment and routinely uses standard office equipment.
  • This job requires occasional travel 0-10%.
Our employment practices are in accordance with the laws that prohibit discrimination against qualified individuals on the basis of race, religion, color, gender, age, national origin, physical or mental disability, genetic information, veteran’s status, marital status, gender identity and expression, sexual orientation, or any other status protected by applicable law.
 
SHRM is an equal opportunity employer (Minority/Female/Disabled/Veteran).
 
We do not sponsor applicants for work visas.

Other details

  • Job Family Communications
  • Pay Type Salary
  • 1800 Duke St, Alexandria, VA 22314, USA