Marketing Campaign Manager II
The Marketing Campaign Manager II will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).
§ Build a holistic approach to revenue marketing by creating various campaigns that drive a repeatable, predictable, and scalable results.
§ Be a trusted Demand Generation partner to the Industry Sales Leader, working closely with sales teams to accomplish joint goals.
§ Experienced operating in revenue marketing environments where core KPIs extend through the funnel to attributable revenue.
§ Create a healthy pipeline by partnering with key stakeholders to execute various marketing campaigns including email, webinars, in-person events, social media, direct mail, paid advertising, SEO, etc.
§ Monitor campaign performance and delivery throughout the life-cycle of programs and assist in the development of best practices to improve campaign processes.
§ Collaborate with Marketing Operations to develop reports and dashboards to demonstrate campaign progress, and continually refine processes in order to improve overall KPIs.
§ Conduct campaign testing including A/B testing in order to continually improve campaign efficiency and accelerate the sales cycle.
§ Collaborate with Marketing Communications to produce thought-leadership content to be used in multi-channel marketing campaigns.
§ Partner with Product Marketing to leverage positioning, messaging, and buyer personas to target segments and generate sales qualified leads.
§ Report on campaign metrics and conversion rates in order to analyze past performance and identify new opportunities to improve existing campaigns.
§ Work within a budget and report any overspend
§ Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.
§ Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Asana.
§ Experience using key marketing reporting tools such as Salesforce and Google Analytics.
§ Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).
§ Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.
§ Writing skills appropriate for demand generation (email, web, social, and campaign ads).
§ Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.
§ Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.).
§ Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives
§ Minimum 3 years of experience in marketing, preferably in a result driven B2B marketing campaign management position
§ Experience in a B2B technology, consulting or services company
§ Typically requires a University Degree or equivalent experience and minimum 3 years of prior relevant experience.
- Job Family Sales and Marketing
- Job Function Market Research & Analysis
- Pay Type Salary
- Employment Indicator Professional
- AvidXchange Birmingham AL, Two Perimeter Park South, Birmingham, Alabama, United States of America
- AvidXchange Charlotte NC, 1210 AVIDXCHANGE LN, CHARLOTTE, North Carolina, United States of America